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Counterfeit and Fake ERGObaby Carrier Websites - Update

Written by Lou on February 10th, 2014.      0 comments

The issue around fake Ergobaby websites selling counterfit carriers continues to be a problem and Kiwi parents are still being stung - either the carrier never arrives or if it does, then it's unsafe to use and poses a real danger to their babies.  The only way to ensure you do not buy a fake is to purchase from an authorised retailer (yes, like Belly Beyond!).  Shop for genuine Ergobaby on our website [here] and check out the Ergobaby Counterfeit Trade-In Offer [here]


ERGObaby Carriers have become an international parenting phenomenon. The brand is so popular that there are now factories producing Counterfeit ERGObaby Carriers. These fake carriers are UNSAFE for your baby and we've had numerous first-hand accounts from New Zealanders of counterfeit carriers failing and jeopordising baby safety.

Ergobaby head office in the United States has so far delisted over 2300 sites selling counterfeit carriers worldwide but fakes sites selling into NZ or even made to look they are NZ based spring up all the time, duping people who think they are buying the genuine product. 

It is very difficult to detect a fake carrier online since counterfeit websites often use official Ergobaby imagery and products copy – some are so brazen as to site authorised Distibutors contact details! 

If it's too good to be true then it usual is - if a site is selling ERGOs for $89-$119 it's going to be fake!! 

It's dangerous

Sadly, we've had a lot of calls from New Zealanders who've purchased counterfeit carriers from fake websites (or second-hand on Trade Me) and then realised when they received the carrier that they had been duped - a number of those reported that on the first few wears, the buckles actually snapped and the carriers failed - one mum was able to catch her little one before any harm was done, the alternative in that scenario is too scary to contemplate!

Counterfeit Ergo baby carriers are UNSAFE for your baby since they bypass important safety testing regulations and processes and therefore put your baby at risk.

Product failure rates are extremely high in Ergobaby counterfeits since they are:

  • made with inferior material and parts – particularly the buckles
  • not product tested for safety standards
  • not covered by any Product Insurance
  • not covered by Product Warranty
  • not likely to comply with US lead-free criteria
When it comes to baby carriers or any other product, especially those claiming to be baby products, counterfeits could seriously endanger your baby or your health with inferior materials and workmanship.

No warranty

We don't have many issues with our genuine Ergobaby products because they are so well made but no range is perfect and if something does go wrong with your carrier you want to know it's covered.   Genunine Ergobaby's have a 12 month warranty while counterfeit products are exempt from any manufacturer’s warranty policy and we would caution anyone thinking about using counterfeit products for their questionable safety, comfort and reliability.

No carrier

You spend the money but the carrier never turns up.

Consumer identity theft

If you purchase a carrier via a fake website then you've just provided all your details including credit card to unscrupulous people opening yourself up to credit card and consumer fraud. 


Websites targeting Australia and NZ known to have sold counterfeit Ergobaby products

This is a recent screenshot showing us and a fake site side by side when you Google Ergobaby.  Scary!!






















Be wary of websites that contain Ergobaby anywhere in the domain name. There are NO Authorised Retailers in Australia or New Zealand that include “ERGO” or any variation/repetition of this word in the web address.  If you are looking outside of our region we strongly suggest that you confirm that the site is an Authorised Retailer on

What about Trade Me?

Ergobaby Carriers are quality carriers so they do last a long time and there's a big second-hand market for them.  The issue with buying on Trade Me is that you don't know where the carrier came and if it was purchased from an authorised retailer.  Our best advice would be to ask the seller if they can provide the receipt where they bought it before you finalise the purchase.  If they can't, then move on to the next one.  Having said that, genuine carriers aren't that much cheaper than when we have our super sales and you can always use the Layby option with us.


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