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Cake Lingerie Cotton Candy awarded PTPA

Written by Lou on September 30th, 2012.      0 comments

CottonCandy PTPA

Congrats to Cake Lingerie, their amazing "Cotton Candy" range, the 1st Seamless Luxury Bra and Brief, has been awarded the Parent Tested Parent Approved (PTPA) Seal of Approval.

The award has quickly gained recognition  as an international leader in certifying consumer products for quality, effectiveness and value.

“Cotton Candy” is a luxury designer seamless maternity/nursing bra designed to generate lift, support and comfort, for a secure snug fit. Its beautifully anointed custom packaging with an easy size chart ensures it sells itself.


To celebrate use code PTPA at checkout and get 15% off any of the Cotton Candy collection.

Offer ends 31 October 2012




Win a Baby Jogger City Mini GT Stroller!

Written by Lou on September 27th, 2012.      0 comments


Super simple to enter - simply sign up or login before 31 October and you are in the draw!  Click the banner above to go to the entry page.

Topics: competitions

Show me the Jellystone!

Written by Lou on September 19th, 2012.      0 comments

jellystone new

You like ze new Jellystone, yes?!!

Thanks for your playing the game on Facebook,  the winners  of the Jellystone goodies are:

Jellystone Smart Phone (Black) = Ashley Booth

Jellystone Pendant Necklace (Citrus Green) = Sarah Millar

Jellystone Pendant Necklace (Citrus Green) = Lee Turner

If that's you please Facebook message us with your courier address.

Happy chewing!

Topics: Jellystone

New Zealand Infant Sleep Study

Written by Lou on September 14th, 2012.      0 comments

Are you a first time parent?

As a first time parent you may wonder if your infant is sleeping worse than other infants of the same age.

You may ask yourself: is my child getting enough sleep? Am I getting enough sleep? It sure feels like you aren’t getting enough sleep! Are they a problem sleeper or are you simply having a harder-than-usual time dealing with it? If you are sure they are a problem sleeper, then how bad is the problem compared to other infants with or without sleep problems?

Participate in a NZ Sleep Study run by Unitec

If you and your partner are currently raising your first child, then you are invited to participate in a research project to record family sleep patterns. We are looking for families with two parents and infants between 4 – 9 months old. Participation in this study involves filling in a sleep diary for one week per month for three months for yourself, your partner and your infant. Some participants may be asked to wear a small sleep/motion sensor.  The study is seeking both infants that have problems sleeping and those that do not.


You can find more info on the study and how to apply here



Topics: sleep study

Counterfeit and Fake ERGObaby Carrier Websites

Written by Lou on September 6th, 2012.      0 comments


We are getting a lot on enquiries and feedback about fake ERGObaby sites. 

 It is very difficult to detect a fake carrier online since counterfeit websites use official Ergobaby imagery and products copy– some are so brazen as to site authorised Distibutors  contact details!  If a site is selling ERGOs for $89 or $119 it's going to be fake!!!   The product either never arrives or when it is unsafe to use with your baby.

Counterfeit products are exempt from any manufacturer’s warranty policy and we would caution anyone thinking about using counterfeit products for their questionable safety, comfort and reliability.

Ergobaby counterfeits are:

  • made with inferior material and parts – particularly the buckles
  • not product tested for safety standards
  • not covered by any Product Insurance
  • not covered by Product Warranty
  • not likely to comply with US lead-free criteria

The only way to ensure you don't get fooled by a fake is to purchase Ergobaby products be through authorized Ergobaby stores such as Belly Beyond.









Be wary of websites that contain Ergobaby anywhere in the domain name (other than the Authorized Retailers list). If you are viewing Ergobaby products online anywhere other than in the US or an Authorized Retailer in the US or globally, and the domain name includes "ERGO" or any variation/repetition of this word, the site could be selling counterfeits.

For a more comprehensive list, please visit : HERE


Belly Beyond is a 2012 Top Shop Awards Finalist!

Written by Lou on September 3rd, 2012.      0 comments

TopShop12 200

We are very excited to announce that the Belly Beyond Shop in Riverhead has been named as a Finalist in the 2012 Top Shop Retail Excellence Awards.

A big well-done to Karen who (wo)mans the shop on a daily basis as well as looks after all our online customers - no easy feat!

If you'd like to visit and shop the website in person all the where, who, why and how details are on our Shop page.

Topics: Awards

Tips for using your ERGObaby Carrier - Hip Carry Position

Written by Lou on September 3rd, 2012.      0 comments

Part III - Hip Carry Position

The Hip Carry position is a handy variation to know. You can start using the Hip Carry as soon as your baby is old enough to hold their head up by themselves and wrap their legs around you - generally that's around 4-6 months old.

We find it's fantastic for curious little ones not quite ready for the back carry although because they are on your hip, you're hands aren't quite as free as they are in the front or back carry.  Great for cuddles!
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