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Is it safe to wear an underwire bra in pregnancy?

Written by Lou on March 28th, 2013.      0 comments

Flexible Wire Bras

We are often asked the question ‘Is it safe to wear a wire bra during pregnancy?’  

Flexible-wire Maternity and Nursing bras will provide superior support and an uplifted great shape and profile. Apart from a confident feel, you can avoid stretch and sag, post pregnancy. Correctly fitted & worn around the breast tissue when your breasts have stabilised, Wire Nursing Bras are a very popular option amongst a growing number of modern and active Pregnant and Breastfeeding women.

The Cake Lingerie flexible wire bras are purposefully shaped to sit under and around the breast tissue, with a correctly shaped, bendy wire that isn't harsh against the skin or breast tissue.

We recommend wearing a flexible wire maternity bra during the 2nd & 3rd trimester and then a month or so after birth when your breasts have settled.

Cake Lingerie produce a great range of bras with a flexible wire. Check out the latest ranges:

Vanilla Cream

Licorice Twist

Rocky Road

VanillaCream350 LicoriceTwistSet350 RockRoad350


Chase the Chick Competition

Written by Lou on March 26th, 2013.      0 comments

Chickbanner2013Three Easter chicks have escaped within the Belly Beyond website and are causing havoc!  

From 26 March one chick is going to reveal itself some where on the website within a product.

Find out what you are playing for each day and get clues to narrow down the search area on our Facebook page.


  • Use the clues on our Facebook page to find the photo of the Chase the Chick Banner (left) that is hidden on the Belly Beyond website.  
  • To enter, once you've found the photo use the Product Query link IN THAT PRODUCT, (under the product photos) to email us, to be in the draw for the day - easy peasy!  Winners are chosen at random from emails received.


    Shout it out on your Facebook wall, tag us in @belly beyond (so we can see) and tell the world what a smarty pants you are!!  This part isn't compulsory, just a bit of fun :) 

Terms and conditions:
1.  Chase the Chick runs week days, from 26 to 29 March.
2.  Belly Beyond reserves the right to amend any or all terms and conditions or discontinue this competition without notice.


Bakers Delight Easter Bundraiser for Starship

Written by Lou on March 12th, 2013.      0 comments

IMG 3755

We love Hot Cross Buns!   Louisa is firmly in the Choc Chip camp and Heidi sticks to Traditional all the way.  This shot was taken shortly before our epic Hot Cross Bun Eating Competition - it's fair to say that we were both winners on the day!

For our friends at Bakers Delight, Easter is all about spreading the message of giving back. Every year they donate $1 from each six pack of Hot Cross Buns sold on ‘Bundraiser Day’ (Saturday 16 March) to New Zealand’s Starship Foundation.

This year they’re aiming to raise over $3,000 to purchase essential medical equipment so get on down to your local Bakers Delight branch this Saturday and buy up their scrummy Choc Chip or Traditional Hot Cross Buns!

Win an ERGObaby for your Easter Travels

Written by Lou on March 5th, 2013.      0 comments


Who would like to win one of our amazing Sangria ERGObaby Carriers?

This Easter, we are looking for intrepid explorers to review this gorgeous ERGObaby Carrier.  Your intrepid exploration might be a trip to the other side of the world to visit family or a trip to the shops  - it's up to you!

Tell us below (in the comments section of this blog) where you'd like to take this ERGObaby over Easter and beyond.   Come on out all your Dora Explorer types - we are after adventurers and explorers for ERGO travels and fun.



Go nuts, post photos of your lovely family on our Facebook page, tell all your friends to like your photos so we can see just how much it means to get you and your family out and about in this fetching new ERGObaby.

Get your comments in by 15th March to be in the draw.

Terms & Conditions:   Prize is not transferable.  Winner will be chosen from qualifying Blog entries.  Judges decision is final and no correspondence will be entered into.   You must be a member of Belly Beyond, so that we can contact you in the event you win!  Join here if you are not already a member.  Ideally the winner will be able to provide a review, photos and feedback of where the ERGObaby explored to us within 2-4 weeks of receiving the carrier.  Belly Beyond reserves the right to amend any or all terms and conditions or discontinue this competition without notice.
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