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Cake Lingerie Debuts their 14H Model

Written by Lou on April 8th, 2014.      0 comments

Meet Claire, Cake Lingerie's new model showing us just how fabulous Cake styles look on a size 14H.  Love it!

Cake Lingerie Nursing Bra Licorice Twist - 10C-18GG


Cake Lingerie Nursing Bra Ginger Macaroon - 10C-18GG


Cake Lingerie Dark Chocolate Nursing Bra & Brief - 10C-18GG


Belly Beyond's very own Heidi, also happens to be a fit 14H - we had our own photos done last year which she's given us the go ahead to debut now!  Heidi's wearing Licorice Twist and Rocky Road.

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Topics: Cake Lingerie

HOTmilk Bra & Undie Sale | Cake Bra & Undie Sale

Written by Lou on July 15th, 2013.      0 comments


We've uncovered this disturbing diagram and are compelled to spread the word that it doesn't have to be this way!!

While we recognise the chart isn't to be taken too seriously, our experience is that it's altogether too true for many Kiwi mums.  So clear out those grotty (were white) now grey nursing bras you've had for the last couple of years and cash in on the gorgeous-ness that is Cake and Hotmilk maternity and nursing bras and underwear.  A good rule of thumb is if you can't read the size on the tags anymore, you need new bras!


How many bras do I need? 

We recommend you have at least three.  One to wear, one in the wash and one in the drawer in case of any unexpected leakage.

Use code FANCYPANTS at checkout and get a cheeky 25% off all bras & briefs from Cake & Hotmilk



SHOP HOTMILK 10B-20H, bras from $37.46

SHOP CAKE LINGERIE 10B-18J, bras from $33.71

Terms & Conditions: Valid while stocks last and no rain checks are available. FANCYPANTS code can't be combined with any other offer or applied to previous purchases. Code expires midnight 21 July 2013.  Returns policy on sale items applies.

Spend $100 on Cake Lingerie and receive a Free Designer Scarf

Written by Lou on May 13th, 2013.      0 comments


The scarf combines Cake's signature colours of grey and pink - gorgeous!

The scarf has been lovingly designed so that it can be used for a multitude of mummy related needs.

First and foremost it can be worn as a fashion accessory around the neck, it can be draped over the pushchair as a sunshade or it can be used for wrapping baby in a swaddle, whilst out and about. These are just a few of the many uses for this luxurious scarf. See the back of the packaging for other suggested uses (including a parachute escape route) - nice to know the folks at Cake have such a great sense of humour.

You''ll love this soft, cotton hand-feel, breathable scarf and the fact it can worn in so many ways.

Features include:
Made from a luxurious polyester blend fabric, soft breathable fabric, generous versatile size, unique Australian ethnic inspired print, which comes in a gorgeous neutral Cake Lingerie inspired colour palette.  150cm x 100cm

This scarf is a limited edition and will only be available while stocks last. See terms and conditions.

Terms and Conditions:
1. Available on purchases made from 13 May 2013 - 14 July 2013 when spending $100 or more on Cake Lingerie product online at Belly Beyond
2. If you'd like to return the Cake items purchased you can either return the unused scarf or we can debit $39.95 from your refund / store credit.

Is it safe to wear an underwire bra in pregnancy?

Written by Lou on March 28th, 2013.      0 comments

Flexible Wire Bras

We are often asked the question ‘Is it safe to wear a wire bra during pregnancy?’  

Flexible-wire Maternity and Nursing bras will provide superior support and an uplifted great shape and profile. Apart from a confident feel, you can avoid stretch and sag, post pregnancy. Correctly fitted & worn around the breast tissue when your breasts have stabilised, Wire Nursing Bras are a very popular option amongst a growing number of modern and active Pregnant and Breastfeeding women.

The Cake Lingerie flexible wire bras are purposefully shaped to sit under and around the breast tissue, with a correctly shaped, bendy wire that isn't harsh against the skin or breast tissue.

We recommend wearing a flexible wire maternity bra during the 2nd & 3rd trimester and then a month or so after birth when your breasts have settled.

Cake Lingerie produce a great range of bras with a flexible wire. Check out the latest ranges:

Vanilla Cream

Licorice Twist

Rocky Road

VanillaCream350 LicoriceTwistSet350 RockRoad350


Cake Interactive Fitting Guide

Written by Lou on December 1st, 2012.      0 comments


Cake Lingerie Cotton Candy awarded PTPA

Written by Lou on September 30th, 2012.      0 comments

CottonCandy PTPA

Congrats to Cake Lingerie, their amazing "Cotton Candy" range, the 1st Seamless Luxury Bra and Brief, has been awarded the Parent Tested Parent Approved (PTPA) Seal of Approval.

The award has quickly gained recognition  as an international leader in certifying consumer products for quality, effectiveness and value.

“Cotton Candy” is a luxury designer seamless maternity/nursing bra designed to generate lift, support and comfort, for a secure snug fit. Its beautifully anointed custom packaging with an easy size chart ensures it sells itself.


To celebrate use code PTPA at checkout and get 15% off any of the Cotton Candy collection.

Offer ends 31 October 2012




Weekend Away

Written by Lou on August 21st, 2012.      0 comments

ShopTheLookWeekendAway 1
Ripe Maternity Skinny Jeans $149.95  |  Ripe Maternity Drape Cardigan $109.95  |  Storksak Sofia Taupe $499 | Made4Baby Belly Oil $19.95  |  Cake Lingerie Apple Crumble Camisole $59.90, Pants $59.90 and Robe $89.95 | Cake Lingerie Frosted Almond Bra and Brief Set $74.90  |  Jellystone Pebble Necklace Grey $45  |   Jellystone Pebble Bangle Grey $23.80

SPOTTED: Cake Lingerie in Littlies Magazine

Written by Lou on June 19th, 2012.      0 comments

The latest Littlies arrived on my desk recently and on the inside back page is a great spot on Cake Lingerie's Apple Crumble night or leisure wear.
Check out the details on our media page and if you want more info on each item follow the links below.

Want it?

Topics: Cake Lingerie

Shop your Size using the Filter Sizes Feature

Written by Lou on February 15th, 2012.      0 comments

The fastest way to check what is available in your size is to use the Filter Sizes feature on the website.  It's located in the grey bar just above all the products within each category (see the big bright pink circle below).   You can search by Bra Size, eg 16F or you can search by general sizing eg, S, M, L


During clearance sales you might notice that not all sizes are available in every style so it's worth remembering that you can also try your Sister Sizes.  Find out more about Sister sizing here.
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