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Boxing Day Sale 20-80% off Site Wide!*

Written by Lou on December 24th, 2013.      0 comments

Use code BOXINGDAY at checkout and save - SALE EXTENDED TO 31 DEC!


* This offer does not include Medela products, Unimom products, Cariboo products, Bebecare XLR Strollers, Nature's Sway products, Moover products, Sticky Tiki range, Belly Beyond Gift Wrap and Belly Beyond Gift Vouchers. We reserve the right to change or add to this exlusion terms at any time. Code cannot be combined with any other offer or applied to previous purchases. Code expires midnight 29 December 2013.


BELLY BEYOND TIP: once you enter and apply the code at checkout once, 20% off will display on the website on all applicable products - brilliant!

Topics: sale

HOTmilk Bra & Undie Sale | Cake Bra & Undie Sale

Written by Lou on July 15th, 2013.      0 comments


We've uncovered this disturbing diagram and are compelled to spread the word that it doesn't have to be this way!!

While we recognise the chart isn't to be taken too seriously, our experience is that it's altogether too true for many Kiwi mums.  So clear out those grotty (were white) now grey nursing bras you've had for the last couple of years and cash in on the gorgeous-ness that is Cake and Hotmilk maternity and nursing bras and underwear.  A good rule of thumb is if you can't read the size on the tags anymore, you need new bras!


How many bras do I need? 

We recommend you have at least three.  One to wear, one in the wash and one in the drawer in case of any unexpected leakage.

Use code FANCYPANTS at checkout and get a cheeky 25% off all bras & briefs from Cake & Hotmilk



SHOP HOTMILK 10B-20H, bras from $37.46

SHOP CAKE LINGERIE 10B-18J, bras from $33.71

Terms & Conditions: Valid while stocks last and no rain checks are available. FANCYPANTS code can't be combined with any other offer or applied to previous purchases. Code expires midnight 21 July 2013.  Returns policy on sale items applies.

The Shop is Shut 2 Day Sale

Written by Lou on February 25th, 2013.      0 comments

  • $20 Ripe Jeans, Pants and Tops, Camis and stockings  LOTS LEFT
  • $20 Egg Maternity Pants  LOTS LEFT
  • 60% off selected Nappy Bags  LOTS LEFT
  • $130 ERGObaby Carriers (lightly used shop demos) 1 x Sport, 1 x Performance, 1 x Black/Camel SOLD
  • Bebecare XLR Rverse $500 (shop demo, with box) Slate SOLD
  • plus lots more maternity and baby gear at market prices

Cash, EFTPOS, Mastercard or Visa accepted.

29 Albert Street, Riverhead

(it's the road with the Four Square on the corner)

What you need to know

Sorry we will be unable to offer individual bra fitings or ERGObaby demonstrations during the 2 day sale.  Limited stock and sizes but there are lots of options so try your luck.  No holds available.  No returns or exchanges are available on these sale purchases but we will of course meet our obligations under the Consumer Guarantees Act.

Announcement for our Auckland Customers.

We've got good news and bad news to announce to our Auckland customers this week.  Because our online business is going bananas, we've had to snaffle the shop space for storage and packing  areas - this means that the Belly Beyond studio shop in Riverhead is closed for good.

Pick Up?  Yes you can

You can still pick up from Riverhead, simply place your order online and we'll email when your order is ready to be picked up.  See our Pick Up page for more detail.

The good news is that this means we are having one last shop clearance sale with seriously crazy prices - most stock priced below cost!  Check out the list above for more detail of what's on offer.
Topics: sale

Whats the difference between the ERGO and the ERGO Sport?

Written by Lou on January 10th, 2013.      0 comments

 elephant ergo(copy)     ErgoBabySport2.jpg
ERGObaby Camel Carrrier (left) and ERGObaby Sport Carrier (right)

We get asked this question a lot. They are the exact same concept in carrier in that they can be used front, side or back carry but there are a few minor differences:
  1. Ergobaby Sport (pictured on the right) is slightly lighter than the standard Ergobaby Original.  It's made from 35% cotton, 65% polyester blend which makes it lighter in weight and feel. The standard is 100% cotton.
  2. The Ergobaby Sport carrier has a vent which is great for extra breathability in hot weather.
  3. The Ergobaby Sport shoulder straps can be extended an extra 10cms.
  4. The Ergobaby Sport does not have the pocket the standard Ergobaby Original has. It's only a small pocket but very handy for phone carkeys, or small wallet. You can always use the Front Pouch add-on of course too.
  5. The Ergobaby Sport hood can be detached.

Which one is better?

Both of them! They really are both great baby carriers and it's just personal preference. I had both the Ergobaby Original and the Ergobaby Sport and used them almost every day. (one was in the car, one was in the house).


BEST BUY:  on sale at $189 it's hard to beat the ERGObaby Sport!  [Buy Now]

Check out the full range of ERGO baby carriers here and our large range of ERGObaby accessories here.


The Baby Show - Online Sale

Written by Lou on October 22nd, 2012.      0 comments

The Baby Show is on in Auckland this weekend from Friday 26th October through to Sunday 28th October - woot woot!  It's at the ASB Showgrounds in Greenlane, here are all the visitor details.

This year, we are taking absolutely NO STOCK with us.   Wait, what?

It's true, instead our Baby Show sale will run ONLINE via the Belly Beyond website.

Q.  I can't get to the Baby Show in Auckland, can I still get access to the show deals?
A.  Yes, it will all be online!

Q.  I really want to be able to try on/see the ERGObaby/HOTmilk/Cake/Ripe/Nappy Bag/Merino range - can I do this?
A.  Yes, come on out to the Riverhead shop, most of the sale stock will be available in store.  We are open Tuesday to Friday, 9.30-2.30pm.

Q.  So if you aren't taking stock, what exactly are you doing at the show?
A.  We are there to say hi and spread the word about Belly Beyond - look out for the two Belly Beyond Fairies and queues of people - true story.  We are on Stand D14 for those that like maps.

[click to expand]

What's going to be on sale?

  • ERGObaby:  sale continues while stocks last - carriers from $159!
  • HOTmilk Lingerie:  30-60% off, including all new HOTmilk styles!
  • Cake Lingerie:  20-70% off, including all new Cake styles
  • SKIP*HOP:  20% off all Skip Hop
  • Ripe Maternity:  15-50% off, including all new Ripe styles
  • Jellystone:  20-45% off including all new styles
  • Amber Teething Necklaces:  from $19
  • Mumanu:  save $20
  • Flexibath:  save $15
  • Babybjorn:  Show specials
  • Medela Swing Breast Pump:   Pump n Save Bags Gift with Purchase
  • OiOi:  Up to 20% off
  • Isoki: Up to 20% off
  • Giimmo Night Lights:  $10 off
  • Mumi+Bubi Solid Starter Kits:  $10 off
  • Safe Sippy Drink Bottles:  $10 off
  • plus so much more

No parking hassles, no stroller traffic jams just great show deals online - keep a look out for our Baby Show newsletter at the end of the week.
Topics: Baby Show, sale
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