The Lamington™ journey began back in 2005 by an Auckland mum, Sarah, who originally started it as a kids' t-shirt brand! But fed up with baby socks that were too short and wouldn't stay up or stay on, Sarah embarked on a mission to find the perfect sock for her daughters.
It proved to be a fruitless search. Sarah soon realised that Kiwi parents lacked a practical, comfortable, well-made alternative to the cheaper bulk buy socks. And so she took matters into her own hands.
In 2008 she added a sock line to supplement her t-shirts during the winter months. Demand for the socks very quickly revealed Sarah wasn't alone in her search, so she ceased production of the t-shirts to focus on her Lamington™ socks.